Media plays a direct role in disseminating this much-needed information. It is very important in today’s
scenario that the information provided should focus on a specific segment of industry in an elaborated form.
Thus, it is important that the media should also be tailor-made for a specific industry. Undoubtedly, a special
interest publication delivers better value and follow-up when weighed against the general publications.
The advertisers reach out to the targeted market through niche publications where every reader matters in
order to save on diffused information, readers and also the advertising cost. The publication acts as a perfect
bridge between the buyer and the seller.
Treading on virgin territory, Hammer forged in the publication orb with its ‘Hotels & Institutions Buyer’s
Guide’. A perfect editorial driven buyer’s guide of international standards, it encompasses the entire arena of
suppliers and service providers for the Hotel, Foodservice and Catering industry.
Later, observing the yawning gap in the industry about information and understanding, Hammer introduced
two bi-monthly magazines, ‘Clean & Hygiene Review’ for cleaning & housekeeping business and ‘Food &
Beverage Business Review’ for foodservice business.
Only-of-its-kind magazines in India, both are reaching out to their targeted markets in over 317 cities to more
than 20,000 institutions and industries. The right mixes of quality content, credibility and superior production
values and above all reach are the major factors that decide their success.
Hammer also forayed into event publishing through Trade Show supplements, in Tabloid form and work in
tandem with various hospitality exhibitions and event organisers.
The immense knowledge gleaned from a large experience and continuously updated database prompts the
advent of new publications. Hammer launched “Hotel Business Review” magazine focusing on providing information to the owners and business executives in the Hotel business.
The magazine provides exclusive editorial content with specific objective to produce valuable information
source, to assist owners and hotel executives in maximizing their business. It offers fresh information on
leadership style and management techniques to key decision makers in the hotel business.